Enterprises and smaller companies use our platform and services to more clearly understand customers create better products and grow businesses the first new book in 4 years since global phenomenon business model generation you dont want to miss the beginning of this next wave google play or kobo we think that value proposition . If you liked business model generation youll love value proposition design the sequel builds on the same visual format and practical tools that made the first one so useful it shows you how to use the value proposition canvas a practical business tool to design test create and manage products and services customers want. Value proposition design helps you tackle a core challenge of every business creating compelling products and services customers want to buy this practical book paired with its online companion will teach you the processes and tools you need to succeed. The value proposition canvas and book value proposition design have been out for a while but i wanted to share a new video we created to help explain the tool and how to create products and services that customers actually want. Learn how the value proposition canvas works in 35 minutes download the canvas mastering value propositions new an online course that will teach you how to better understand customers and create value propositions that sell and design products and services they want
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