The ultimate question driving good profits and true growth hardcover march 2 2006 by fred reichheld author 41 out of 5 stars 94 customer reviews see all 15 formats and editions hide other formats and editions price new from . Based on extensive research the ultimate question shows how companies can rigorously measure net promoter statistics help managers improve them and create communities of passionate advocates that stimulate innovation to ask other readers questions about the ultimate question please sign up . Driving good profits and true growth by fred reichheld march 03 2006 an excerpt from the first chapter bad profits good profits and the ultimate question too many companies these days cant tell the difference between good profits and bad as a result they are getting hooked on bad profits. Fred f reichheld is a director of bain co a consulting firm in boston his books include the loyalty effect 1996 loyalty rules 2001 the ultimate question driving good profits and true growth 2006 and the ultimate question 20 how net promoter companies thrive in a customer driven world 2011. Now loyalty expert fred reichhelds most recent book the ultimate question offers the missing link of the metrics that hold employees accountable to generate loyal customers the key elevating customer metrics to the same level of rigor and importance as financial metrics like revenue growth or return on equity
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