The accidental creative how to be brilliant at a moments notice todd henry on amazoncom free shipping on qualifying offers you go to work each day tasked with 1 inventing brilliant solutions that 2 meet specific objectives by 3 defined deadlines if you do this successfully you get to keep your job if you dont. Have better ideas faster without the stress and burnout it isnt enough to just do your job anymore in order to thrive in todays marketplace all of us regardless of our role have to be ready to generate brilliant ideas on demand. The accidental creative is full of strategies to help creatives in all fields weed out distractions and fears that staunch the creative flow henry discusses not only strategies to cultivate the ability to be inspired at a moments notice he also examines what keeps creatives in a rut. The moment you exchange your creative efforts for money you enter a world where you will have to be brilliant at a moments notice no pressure right no pressure right it isnt enough to just do your job anymore. Creating on demand is hard but by changing your behavior a little bit each day you can experience creative insights more consistently
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